Consumers widely embrace inclusive marketing but aren’t driven to action by it.

Inclusion-focused advertising came under the spotlight in 2023 after conservative media outlets called boycotts against several major brands for featuring diverse talent (human or animated) in their marketing materials.

The 2024 presidential election cycle will likely only intensify these narratives, making it more crucial than ever for brands to understand all facets of consumer expectations about their involvement in diversity, equity and inclusion conversations.

New Morning Consult data shows that while U.S. adults generally feel positive toward inclusive marketing, most consumers aren’t compelled to make purchases in direct response to the practice. However, engagement on specific DEI topics can garner brands meaningful goodwill with specific audiences.

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